As consumers, we accept that most websites and blogs with interesting content also display advertising in order to make some money. At times, of course, the ads can be annoying but for the better sites the ads can actually be inviting. It's important to note that nearly all of such ads convey a promotional offer that is part of a strategic "affiliate marketing" campaign.
Merchants cultivate partnerships with "affiliate" sites to display their promotional offers. In turn, the owners of the website or blog receives a commission IF the consumers clicks over to the merchant AND makes a purchase. Most consumers understand the concept. However, the actual implementation is a marketing and technical challenge for merchants. The Forbes article below is written for merchants but may be of interest for consumers who appreciate behind-the-scenes background.
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