So, How Do Consumers Discover Coupons And Deals Suitable For Them? Well, It's Quickly Shifting To Mobile.

Consumers discover their coupons and deals from digital sources, in-store and from direct mail. Currently, email is still king but delivery via mobile devices is quickly changing the game. An ongoing surge in user access to mobile coupons is driven by increased retailer engagement with the various mobile channels. A study by renowned Jupiter Research states that retailers were now integrating coupons into loyalty programs to a far greater extent.
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