Each quarter Price Waterhouse Coopers in conjunction with the Internet Advertising Bureau (IAB) tracks overall digital media spending by advertisers. Versus the prior year digital advertising spending is up 17%. Of course, not all of that spending is for promotional offers but given the immediacy of digital devices much of it is.
That means a lot of discounts, coupons and deals flooding our smartphones, laptops, tablets, and desktops. That's good news for smart shoppers! Offers come in via email, apps, Twitter, direct mail, and on and on. When it comes to promotional offers, SpecialsAgent is all about monitoring many sources to discover the real gems and presenting them fresh every day.
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