eBay Enterprises helps merchants find the smartest ways to promote products. That includes eBay conducting consumer research to keep a pulse on shopping dynamics. eBay shoppers are very value oriented, typically looking for discounts and deals. What's changing fast is that most consumers have and use multiple devices to help them shop, blurring the difference between online and offline.
The recent eBay study titled Multi-Device Ownership: Implications for Retailer and Consumers confirms smartphones are currently used for light browsing and purchasing plus store locations and directions. Tablets allow for deeper browsing given the larger screen real estate. Desktops remain the preferred device for in-depth browsing and purchasing but are losing ground to tablets.
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