Thursday, April 16, 2015

SpecialsAgent Is Happy To Do The Work For You! Simply Tell Us Once What Promotional Offers You Want. We'll Do The Rest!

SpecialsAgent understands you're not inclined to spend time searching websites and apps for promotional deals. However, we also understand that if a nice deal falls in your lap for a store, brand or product on your short list, now that's sweet. 

That's the simple idea of SpecialsAgent. Visit us just once and tell us what you like.  SpecialsAgent monitors just about every promotional offer out there in real time. We'll deliver to you just what you're looking for and how you want it...daily or weekly...email or text.  

SpecialsAgent, your concierge for promotional offers!


Tuesday, April 14, 2015

Most Consumers Actually Value Convenience, Service, Location and Brand As Being More Important Than A Promotional Price.

Just about every consumer enjoys a great value when they shop.  However, that doesn't mean everyone is buying on price alone.  In fact, according to a study by Experian Marketing Services, a store's environment, the brands it carries, convenience, location and service are all more important than price for the majority of consumers surveyed. 

They survey results classified consumers into 6 segments by how they seek or use various deals.  Interestingly, the largest such segment of consumers are "Deal Indifferents" who are unlikely to change their behavior because of a deal. Another sizable segment is the so-called "Deal Rejectors" that have higher-than-average discretionary income and a willingness to part with it but steadfastly prefer convenience, service and brands over price.  This research summary is written for business owners but may be of interest for curious consumers who appreciate behind-the-scenes learning regarding promotional offers.