So, How Do Consumers Discover Coupons And Deals Suitable For Them? Well, It's Quickly Shifting To Mobile.

Consumers discover their coupons and deals from digital sources, in-store and from direct mail. Currently, email is still king but delivery via mobile devices is quickly changing the game. An ongoing surge in user access to mobile coupons is driven by increased retailer engagement with the various mobile channels. A study by renowned Jupiter Research states that retailers were now integrating coupons into loyalty programs to a far greater extent.
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Smart Merchants Understand That Consumers In The U.S. (by Age Group) Discover Their Coupons and Deals In A Variety Of Ways.

Based on a research study of U.S. consumers titled "From Clipping To Clicking" conducted by Shopper Sciences, many shoppers today get digital coupons and deals via e-mail from programs they have opted into, but e-mail is certainly not the only way shoppers receive digital offers. Search is a critical tool for coupon users. Shoppers typically begin their hunt on search engines that direct them to coupon aggregation sites and brand and retailer websites. This is happening not only on desktop but on mobile as well. When it comes to young adults, they lead the way in terms of mobile usage for finding deals and coupons. 

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"Are You Shopping Or Buying?" Check Out This Study Of The Distinction Between The Two And What It Means For Coupons & Deals.

A study commissioned by Accenture highlights the fundamental distinction between "shopping" and "purchasing" for young adults. This important consumer segment significantly prefers "brick and mortar" locations for purchasing yet are very skilled at online shopping for product ratings, reviews, pricing, retailer reputation, etc.  By the time they get into the store they have high expectations and a high level of knowledge. SpecialsAgent understands this.  Our promotional offers cover all major online retailers and also pinpoints offers for over 650,000 physical retail locations.    

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Promotional Offers Should Always Be Available The Way You Like To Shop!

SpecialsAgent makes it easy to filter promotional offers based on the way you like to shop. At the top of the blog are 24 Categories that encompass all posted offers. There are Suggested Shopping Lists covering select offers for a range of shopping needs. There are Seasonal Shopping Lists with select offers covering all the major shopping occasions during the year. When looking for merchants to visit you can filter by Local Offers. And since we all have Popular Stores & Brands we prefer there is a list for that too.  Finally, there is also a good old fashioned Word Search feature to help you pinpoint the word or phrase you're looking for.  

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