Recommendations For The Best Specials, Discounts, Coupons And Deals In The U.S.
Friday, March 20, 2015
As Consumers Search For Discounts And Deals, They Should Consider Value Perceptions Vs. Value Reality.
How is it that Walmart does
a great job of projecting a low-price image even though their items are not
always the lowest? And why is it that Whole Foods can't
shake the misperception that their prices are always higher? The answers are
that merchants understand and manage very concrete strategies that, intended or
not, send pricing expectation cues to consumers. Of course, this has
a direct impact on the perceived value of any special or deal a consumer
evaluates.
The Harvard Business Review has summarized an academic study that addresses these pricing expectation cues. For example, does a store's high volume = low cost? Not necessarily. Do shopping frills = high cost? Not necessarily. Do unconventional products = high cost? Not necessarily. Understanding these cues and the related values of specials is vital as merchants compete with online sellers while consumers can easily check pricing via their smart phones
Click To Harvard Business Review Summary
The Harvard Business Review has summarized an academic study that addresses these pricing expectation cues. For example, does a store's high volume = low cost? Not necessarily. Do shopping frills = high cost? Not necessarily. Do unconventional products = high cost? Not necessarily. Understanding these cues and the related values of specials is vital as merchants compete with online sellers while consumers can easily check pricing via their smart phones
Thursday, March 19, 2015
Most People Looking For Discounts & Deals On SpecialsAgent Are The Kind Of Folks Looking To Keep Spending Smart And Simple.
SpecialsAgent trys hard to keep a pulse on consumer spending attitudes and behavior. It helps us curate not just high value offers, but smart ones. In the footer of our site you can see some of the blogs we follow.
One of them is The Simple Dollar. That site receives over one million visitors each month and is ranked as one of the Top 10 personal finance sites on Kiplinger. The Simple Dollar provides common sense insights related to credit, investments, college fund planning, retirement, insurance, and so forth. You may want to check it out!
Wednesday, March 18, 2015
Is It Just Me Or Are There More And More Promotional Offers Available To Consumers Via Digital Devices? You Bet There Are!
Each quarter Price Waterhouse Coopers in conjunction with the Internet Advertising Bureau (IAB) tracks overall digital media spending by advertisers. Versus the prior year digital advertising spending is up 17%. Of course, not all of that spending is for promotional offers but given the immediacy of digital devices much of it is.
That means a lot of discounts, coupons and deals flooding our smartphones, laptops, tablets, and desktops. That's good news for smart shoppers! Offers come in via email, apps, Twitter, direct mail, and on and on. When it comes to promotional offers, SpecialsAgent is all about monitoring many sources to discover the real gems and presenting them fresh every day.
Tuesday, March 17, 2015
Research Study By eBay Sheds Light On How Consumers Use Their Various Electronic Devices For Online And Offline Shopping.
eBay Enterprises helps merchants find the smartest ways to promote products. That includes eBay conducting consumer research to keep a pulse on shopping dynamics. eBay shoppers are very value oriented, typically looking for discounts and deals. What's changing fast is that most consumers have and use multiple devices to help them shop, blurring the difference between online and offline.
The recent eBay study titled Multi-Device Ownership: Implications for Retailer and Consumers confirms smartphones are currently used for light browsing and purchasing plus store locations and directions. Tablets allow for deeper browsing given the larger screen real estate. Desktops remain the preferred device for in-depth browsing and purchasing but are losing ground to tablets.
Monday, March 16, 2015
Recent Years Have Been Very Good For Smart Shoppers Looking For Deals At "Dollar" Stores.
In recent years have you found yourself snatching up deals and values at the major "dollar" stores? If so, you're not alone! Consumers at Dollar General, Family Dollar, Dollar Tree, Big Lots and other such stores have saved a lot of money! These stores capitalized on the U.S. recession by attracting consumers who had less disposable income.
During the last five years these stores expanded their product offerings to accommodate new users. As the economy continues to improve, some of these new dollar store shoppers will revert back to their other preferred merchants. However, some consumers will stay with the dollar store deals and their price-sensitive legacy will have an impact on general retailers. All this according to market research analysis conducted by IBIS. The study itself is not priced for consumers but the summary link below is interesting.
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