In recent years have you found yourself snatching up deals and values at the major "dollar" stores? If so, you're not alone! Consumers at Dollar General, Family Dollar, Dollar Tree, Big Lots and other such stores have saved a lot of money! These stores capitalized on the U.S. recession by attracting consumers who had less disposable income.
During the last five years these stores expanded their product offerings to accommodate new users. As the economy continues to improve, some of these new dollar store shoppers will revert back to their other preferred merchants. However, some consumers will stay with the dollar store deals and their price-sensitive legacy will have an impact on general retailers. All this according to market research analysis conducted by IBIS. The study itself is not priced for consumers but the summary link below is interesting.
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