First, a bit of Promotion 101. Every merchant, in every business category, has their promotional mix. Their mix depends on what they must do to compete, how much money they have, what their competitors do, what their customers respond to and on and on. This mix covers advertising, PR, direct marketing, sales promotion, personal selling, sponsorships, in-store merchandising, etc. It's all the stuff that drives marketing people nuts!
One of those mix items...sales promotion...is when a merchant wants to generate demand for a pre-determined, limited time. Merchant's have many tricks in their bag including coupons, deals, freebies, contests, product samples, discounts, rebates, featured items, in-store displays. Just about every business category or brand has some sort of promotional offer at any point in time. Smart consumers know this and always search for an offer before they buy. The problem is that finding the really valuable offers is not easy. That's where SpecialsAgent helps. We dig and dig to uncover great values for local and national merchants across the U.S.!
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