Based on a research study of U.S. consumers titled "From Clipping To Clicking" conducted by Shopper Sciences, many shoppers today get digital coupons and deals via e-mail from programs
they have opted into, but e-mail is certainly not the only way shoppers
receive digital offers. Search is a critical tool for coupon users. Shoppers
typically begin their hunt on search engines that direct them to coupon
aggregation sites and brand and retailer websites. This is happening not
only on desktop but on mobile as well. When it comes to young adults, they lead the way in terms of mobile usage for finding deals and coupons.
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