Online daily deals have been around for years and by now smart merchants have a good handle on just how they work for their business. Of course, merchants are hoping that once a consumer uses a deal they'll come back. That's not always the case so experienced merchants know they can "walk before they run" by testing the impact of various offers before they go full speed.
Sometimes a deal is so strong that a merchant can't handle the new business and ends up with unhappy customers! Other times the deal is so weak that consumers don't even bite. Still other times the expiration date is either too short or too long. There are many considerations for the merchants and this video from the Wall Street Journal shares some of that thinking.
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