The prestigious Cornell University of Hotel Administration conducted a survey of 273 restaurant owners and mangers regarding daily deal promotional offers. Most of those taking the survey were associated with independent, not chain, locations.
Half of them had invested in a daily deal as a marketing tool at least once. Those restaurant executives that used a daily deal reported that 60% of the purchasers were returning customers (not the primary goal) but the balance of 40% were new customers (that's better!). Importantly, 35% of the new customers came back at a later date without a promotional offer incentive.
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